WHAT WE DO
From major public events to high-impact brand experiences, Events Management Queensland creates events that connect people, energise communities, and leave a lasting impression.
Exceptional events start with a clear strategy and a strong plan.
EMQ works with event owners, government and industry partners to shape ideas into viable, deliverable events. Our expertise includes event feasibility, concept development, business planning, budgeting, audience strategy, commercial modelling, experience design, risk assessment and long-term growth planning.
We consider every aspect of the event lifecycle, creating a clear pathway from initial concept to successful delivery.
We turn detailed plans into exceptional event experiences.
Our team manages the people, partners and operational detail required to deliver safely, seamlessly and at scale. Our capabilities include project planning, venue and course operations, supplier management, logistics, workforce and volunteers, participant services, risk, safety and stakeholder coordination.
Drawing on decades of major-event experience, we provide the confidence and capability needed to deliver complex events to an exceptional standard.
Exceptional events begin engaging their audiences long before event day.
EMQ develops event brands, campaigns and communications that build anticipation, inspire participation and grow audiences. Our capabilities include marketing strategy, digital campaigns, content, media, participant acquisition and community engagement across local, interstate and international markets.
We create connected participant journeys that strengthen engagement, enhance the event experience and encourage people to return.
We help brands become a meaningful part of exceptional event experiences.
From integrated sponsorship activations to bespoke event experiences, EMQ works with brands to transform commercial objectives into engaging ideas that complement the event and resonate with its audience.
Activations can extend across the complete participant journey – from registration and training through to event day and post-event engagement – creating authentic connections, measurable outcomes and lasting brand affinity.
Strong financial management underpins successful event delivery.
EMQ has extensive experience developing and managing complex event budgets, forecasting costs and revenue, monitoring expenditure and providing clear financial reporting. We work closely with event owners, government partners and suppliers to maintain strong financial oversight, support informed decisions and deliver the best possible value within the available budget.
We work collaboratively with government and community partners to deliver events that create value beyond event day.
As a wholly owned subsidiary of Tourism and Events Queensland, EMQ understands the governance, accountability and stakeholder coordination required to deliver major publicly supported events. We work closely with government agencies, councils, emergency services, sporting bodies and community organisations to align strategic objectives, operational requirements and community needs.
Together, we deliver exceptional events that attract visitors, connect communities and generate lasting economic, tourism and social benefits.
Brand Exposure
Events Management Queensland (EMQ) deliver some of Queensland’s most iconic mass participation sporting events, connecting brands with highly engaged, active and travel oriented audiences. Partnering with EMQ means becoming part of Queensland’s thriving sporting tourism landscape, helping deliver significant economic and community benefits across the state.
As a wholly owned subsidiary of Tourism and Events Queensland, we are committed to creating exceptional event experiences that drive visitation, generate economic impact and leave a lasting legacy in the regions where we operate.
Our events offer brands far more than exposure. They provide meaningful opportunities to connect with participants throughout their entire journey, from registration and training through to race day and post event celebrations.
These high touch, immersive experiences create genuine connections, lasting brand affinity and measurable results.
By partnering with EMQ, you’ll join a collaborative network of leading organisations working together to enhance participant experiences, grow sporting tourism and contribute to Queensland’s long term events legacy in the lead up to and beyond Brisbane 2032.
We are currently accepting expressions of interest from brands ready to connect with passionate audiences, create meaningful impact and help shape the future of Queensland’s major events landscape.
Creative & Production
